We love the idea that a watch reflects and becomes part of one’s own identity. After all, there are few other things one can pass down.

We designed the Falcon to be practical, yet handsome, precisely for this reason. Because it works in basically any situation, it never has to leave your wrist: all the better for making moments and memories.


In recent decades, the trend in watch design has been to make tool watches look like tools: heavy chunks of metal with boisterous features. But why can’t a rugged watch be elegant, or an elegant watch be rugged?

The Falcon’s goal is to bring back an era of debonair exploration. With its classic dimensions and sleek lines, it recalls a time when everyday objects were designed to harmoniously combine both pragmatism and panache.


History was made wearing sports watches that would be considered dressy today.

Sir Edmund Hillary and Tenzing Norgay (left) wore Rolex Oysters that were the ancestors to the iconic Rolex Explorer. Ian Fleming (right) is famous for his reference 1016 Explorer, which inspired the original, literary James Bond’s wristwear. 


Our favorite classic sports watches, each one an icon in its own right, served as the starting point for the Falcon's design. 

Left to right: 

Omega Railmaster ref. 2914

Rolex Oyster Perpetual ref. 6580

Rolex Explorer ref. 6350

Photos: Analog/Shift + Christie's + Classic Driver 


The Falcon Series II (left) is considerably smaller than its Series I counterpart (right). Many brands hesitate to bring back these dimensions (including ourselves in previous years) because of the big watch trend from not too long ago. This would often result in vintage reissues looking like bloated versions of their past selves.

The Falcon’s new dimensions, 36mm in width by 44mm in length (previously 39mm by 48mm), keep within the old standards and give the Falcon the size and proportions that made the classics wear so well. 


Series II (left) is significantly thinner, with a case height of only 9mm, and an overall thickness of 11mm with its dome crystal (Series I has a 12mm case and 14.3mm overall height).

To achieve this, Series II has a thinner movement and a lower depth rating of 100m (previously 200m). Regardless, it's still capable of handling practically any situation (including diving). Its thinness also makes it more wearable in dressier situations. 


It wouldn’t be the Falcon without its waffle pattern dial. A feature more common in the 1950s, it adds an air of refinement to an otherwise spartan aesthetic. 

For Series II, the Falcon’s markers have been rounded to better highlight the dial texture, and provide a greater surface area for BGW9 luminous compound. The Falcon is now also a time-only watch, reflecting the minimalism in design of explorers’ watches that came before it. 


New to Series II, the Falcon's caseback now features the Lorier logo engraved in a circular motif, reminiscent of a laurel crown.

The center section is left blank, as a canvas for the wearer’s own personal expression: the watch becoming a true companion and a unique piece of its wearer’s personal history. 


There’s a reason why vintage watch lovers swear by Hesalite. It has an optical warmth and quality that other materials can’t match.

But it’s more than just aesthetics: it doesn’t suffer from glare or smudges to the same degree as sapphire. It’s better against impact. Its weakness— scratches—can easily be taken care of with a little Polywatch. For us, this reinforces the idea that a watch has a special connection to its owner, making it the better choice for a one watch collection, even today. 


The Miyota 90S5 is a time-only variant in the movement manufacturer’s 9 series “Premium Automatics.” It is considerably more expensive to manufacture than the Seiko NH series we used in previous generations because of its thinness (which allows for the Series II’s more refined design) and higher beat rate (which makes the seconds hand sweep smoother, and helps with timekeeping accuracy).

It compares well with its Swiss counterparts, the ETA 2824/SW200. A newer design (2009 vs. 1982), the Miyota 9 is both thinner (3.9mm vs. 4.6mm), and more reliable, with significantly lower failure rates. We would be willing to wager that if the 90S5 had a “Swiss” badge, all else being equal, it would easily cost twice its price.

Some may fuss over its loud rotor, reminiscent of a Valjoux/ETA 7750. Others like that it reminds them that there is something mechanical on their wrist. In any case, the Miyota 9 is an excellent series of movements, making a high level of robustness and refinement accessible to most of us.  


Versatility in design means that the Falcon can fit a variety of straps. Its flowing case lines coordinate well with leather, nylon, perlon, or even a Milanese mesh.



Many collectors wish they could only have one watch. Of all the models in our collection, the Falcon is perhaps best suited to that task. Its smooth bezel gives it a versatile aesthetic, its slim, three-hand, time-only movement is elegant, yet robust, and its distinctive waffle pattern adds a sense of sophistication.

The Falcon represents style and substance that can withstand the test of time, and just about anything you can put it through. 

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